Recommended SEO title length
There's no fixed magic number, but current tests and guidelines agree that it's advisable to keep titles between 50 and 60 characters, which usually equates to less than 580–600 pixels wide.
Google doesn't truncate by exact characters but by pixel width: wide letters like "W" take more space than narrow ones like "i". That's why this tool uses a pixel estimate alongside the simple character count.
Recommended meta description length
For meta descriptions, best practice is to keep them around 150–160 characters, corresponding to approximately 920 pixels on desktop and 680 pixels on mobile.
Best practices for titles and descriptions
- Place the main keyword at the beginning of the title when possible, keeping a natural wording.
- Make sure the title accurately describes the page content; Google may rewrite misleading or unclear titles.
- Use the meta description to summarise the main benefit and encourage the click, not just to repeat keywords.
- Avoid repeating the same title or description across multiple URLs; each page should have unique metadata.
Keep optimising your click performance
Are your titles visually appealing? Measure whether they're working by visiting the CTR Calculator.
After the click, measure the transformation towards your business goal with the Conversion Rate Calculator.