About MetriLab: Our Mission

Who we are

MetriLab is an independent project created by a person passionate about digital marketing and data analysis. The project was born from experience working with digital campaigns and the need for clear, free calculators that truly solve day-to-day problems.

We believe access to quality tools shouldn't depend on corporate budgets. That's why every calculator we publish is designed to be as accurate and useful as paid alternatives — but completely free, with no sign-up required.

Why we created MetriLab

We were born with the goal of democratising access to analytics tools. We were tired of using complex spreadsheets or paid tools for basic daily calculations. Computing an ROI, a CPA or a conversion rate shouldn't require a monthly subscription.

Every tool we build follows three principles:

• Simplicity: if you can't use it in 30 seconds, it's not well designed.
• Accuracy: the formulas we apply follow the same criteria used by professional agencies and consultancies.
• Education: every calculator includes detailed explanations, formulas and practical examples so you learn while you calculate.

Our commitment to transparency

MetriLab is a 100% free site. We don't charge for any tool, we don't ask for personal data to use them and we don't limit the number of calculations you can make.

To keep the project alive and continue developing new tools, the site is sustained through non-intrusive advertising. We are committed to ensuring that ads never interfere with your experience or compromise site loading speed.

If you have suggestions for new tools or want to report a bug, don't hesitate to contact us. Your feedback is what drives MetriLab's growth.