Marketing Funnel & Budget Simulator

How the funnel simulator works

The model is based on a three-stage funnel: visits, leads and sales. From your budget and estimated CPC, it calculates how many clicks/visits you can generate. Then, conversion rates are applied to estimate how many leads and sales you'd get.

Finally, sales are multiplied by the average revenue per customer to estimate total revenue and calculate metrics like CPA and ROI.

Practical example

Imagine you have a budget of 5,000 and pay an average CPC of 0.50:

• Budget: 5,000
• CPC: 0.50
• Visits → leads rate: 5%
• Leads → sales rate: 20%
• Average revenue per sale: 100

Visits = 5,000 / 0.50 = 10,000
Leads = 10,000 × 5% = 500
Sales = 500 × 20% = 100
Revenue = 100 × 100 = 10,000
CPA = 5,000 / 100 = 50
ROI = ((10,000 − 5,000) / 5,000) × 100 = 100%

Frequently Asked Questions

What conversion rates should I use?

It depends on the industry, channel and traffic quality. Ideally, use your real figures from Analytics, CRM or ad platforms and enter them here to simulate scenarios.

Does this guarantee real results?

No. It's a simplified model based on assumptions. Its purpose is to help you plan and understand the impact of changes in the funnel, not to predict exact figures.

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